야놀자의 라이프스타일 브랜드 ‘헤이’의 첫번째 결과물인 ‘헤이, 춘천’입니다.
heyy, ____는 목적과 상황, 지역적인 특성에 따라 수식이 달라지며 다양한 지역에 오픈 예정입니다. ‘헤이, 춘천’은 호반의 도시 ‘춘천'의 소양강을 모티브로
물결을 응용하여 로고타입을 제작했습니다. 제작물 및 사이니지에서 브랜드 아이덴티티가
공간에 적극적으로 느껴지는 것을 목표로 하였습니다.
Master Brand designer : 김다흰 / Business design : 야놀자
Brand editor : 남지원 / VMD planner : 김다흰, 최보리 / Space design : 야놀자
Photography : 도시 (박신영, 심규호) / instagram : @heyy.official
![](https://freight.cargo.site/t/original/i/28924b8091f4203e35db2c9f4e76c118b429fb0dab92bc0c0c7e7d7cfdeffe15/15.jpg)
![](https://freight.cargo.site/t/original/i/1014f4217269ef08b51e32e29478f598244bcf6f35d7e1a612a7b21cd4df3c32/152.jpg)
![](https://freight.cargo.site/t/original/i/1910d84b215bd79597f0d67ef9c90a42b4de2d23eb9685e0c76519a133f6b440/153.jpg)
![](https://freight.cargo.site/t/original/i/2dd8b212a306d5dcc47ebc715bb1bbad8b31ea59064171523ea78bef47a9c37e/154.jpg)
![](https://freight.cargo.site/t/original/i/b7b012c1e80aae09fd29e48e4e1cd13604402f2607a40552992e2b4618ee3871/155.jpg)
![](https://freight.cargo.site/t/original/i/8f49a7d77e6a3c35e3911e77b5bf1182b05024565684a03038ea7e289ce24b60/157.jpg)
![](https://freight.cargo.site/t/original/i/1f4b8987fb0a29574fa5dc002d7bcedc0817a20a2cde43e0b2b5a192d5edb67d/159.jpg)
![](https://freight.cargo.site/t/original/i/0bb93928c5efd6e0e8809569f163913fb787f05094edaaff6760bde6e402c7b4/158.jpg)
![](https://freight.cargo.site/t/original/i/5f8f2b5c3b3e898db7c61f47868247dc14bac9660794c6c8b502de95ffbe570a/00.png)
![](https://freight.cargo.site/t/original/i/5c8705ee0ae5a4fda7137000e6511c900bbf6f3175216b2ed50525a4c35a02e4/25.jpg)
![](https://freight.cargo.site/t/original/i/9a4d4cac3ed2e7ba01cd9c44d94c27296fce6aea937b8c508d5a324448c494da/1510.jpg)
![](https://freight.cargo.site/t/original/i/1bdd5eec3676fbce1dea40787e73049c364355a40664989ac6746f6b0eb9b0fc/1511.jpg)
![](https://freight.cargo.site/t/original/i/704e0702e38f5f463928e7697efc598126e89751f0dcbb2b4af6cea5043bc8e6/1512.jpg)
![](https://freight.cargo.site/t/original/i/1dcf344d60fec0edb616c563c3969540831f368813f7034b57d5838f77bce33a/1513.jpg)
![](https://freight.cargo.site/t/original/i/245c800fd3247d0831b681ce22c049e3cc7bf805bec6035d495bf0c5b669c89f/1514.jpg)
![](https://freight.cargo.site/t/original/i/7fce7db3b1bba82d7e57a7dedb46a27298c26023f8644683a0e593cb27c61e9f/1515.jpg)
warmgrey tail‘헤이, 춘천' 전 객실에 비치되어있는 액자
![](https://freight.cargo.site/t/original/i/c31c47204a13d8c6e2008bd527e185e6b7a4481ff5edf37a8c7f967ebf27fb1b/1516.jpg)
![](https://freight.cargo.site/t/original/i/ab51d32291c88aab52516d39baab617d2fb53a87d73c0925fef3228b78b8a834/-3.jpg)